HAJ
Software Development
Services
● Coming Soon
Bloom

A pregnancy community platform connecting expecting patients with hospital-vetted resources and support, throughout their pregnancy.

From the first appointment through delivery, Bloom gives patients a trusted, single place to find hospital-backed guidance, connect with others due around the same time, and reach their care team directly.

Built by HAJ Software Development Services, LLC — for hospital partners and their patients.
Who It Serves

Built for patients — backed by their hospital

Bloom sits between the patient and the hospital, giving each side what they need without adding friction to either.

Expecting Patients

The primary users — a trusted space to find hospital-vetted information, connect with a peer community, and stay supported throughout pregnancy.

Partner Hospitals & Staff

A direct channel to their patient population — extending care and trusted guidance beyond the walls of the hospital.

Key Features

What Bloom brings together

Four pieces, working as one experience — designed from the architecture up.

1

Hospital-Vetted Resources

Curated content and guidance patients can trust, backed directly by their hospital rather than the open internet.

2

Due-Date Cohort Groups

Patients are connected with others due around the same time — built-in peer community and support at every stage.

3

Local Events

Relevant events near the patient surface automatically, keeping support connected to real life, not just the app.

4

Direct Hospital Staff Support

A channel for patients to reach hospital staff directly — no phone tree, no guessing who to ask.

The Experience

Designed to feel effortless from the first tap

Onboarding shouldn't feel like paperwork — especially not for someone who's already navigating a lot.

Bloom is built as a single-page-feeling experience: authentication — login, signup, forgot password — swaps inline via Turbo Frames rather than triggering full page reloads. The result is a polished, low-friction path in, which was treated as a priority from the architecture stage, not bolted on afterward.
See It In Motion

A closer look at Bloom

A short walkthrough of the Bloom experience — connected care, from hospital to home.

BLOOM — CONNECTED CARE

Interested in Bloom for your hospital or health system?

We're building Bloom in partnership with hospital teams. If you'd like to learn more or explore a partnership, we'd love to hear from you.

GET IN TOUCH ← Back to all projects